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Ads Manager

CLIQ Ads Manager is a Facebook advertising platform that makes targeted, scalable Facebook ad campaigns easy to execute, manage and measure for agencies and brands. Ads Manager goes beyond other social media advertising tools and APIs by enabling you to precisely target your audience and execute your campaigns more intelligently and efficiently, all while gaining deep insights into your fans and prospective customers.

Read more below.
Audience Generator

Delivering the Right Audience

CLIQ Ads Manager uses sophisticated natural language processing, predictive analytics and artificial intelligence technologies to parse the vast flood of user status updates, mentions, check-ins, offer claims and other forms of actions and expressions to deliver the right audience. Ads Manager’s exclusive Interest Cluster generator turns public social chatter into targetable audience segments, deriving precise user interests from real-time status updates, allowing you to target your audience far beyond basic keyword and category targeting.

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In addition to basic keyword targeting, 
CLIQ Ads Manager allows you to target more precisely,
building audience segments based on user preferences,
actions and behaviors, including:

  • Family size
  • Sports teams
  • Travel interests
  • Ethnicity
  • Hobbies
  • Professions
  • Income
  • Politics
  • Causes
  • Entertainment preferences
  • Lifestyles
  • Education
  • App downloads and uses
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 Professions
 
Advanced Features

Sophisticated Capabilities

With its sophisticated yet intuitive campaign management tools, CLIQ Ads Manager places the latest and greatest social marketing solutions right at your fingertips. Easily manage, monitor and measure your Facebook ad campaigns with innovative value-added capabilities to all of Facebook's most current features, including:

Mobile targeting

Precisely target mobile versus desktop users, optimize content and strategy according to best-performing mobile newsfeed placements, and understand distinct mobile audience segments.

Conversion pixel tracking

Track off-social conversions back to Facebook at an ad level. Attribute conversions to specific customers, ad types and creatives, and then optimize your campaigns accordingly.


View-through attribution

Better understand the source of conversions to effectively reach audience segments that convert based on impressions.

Premium ads

Get more value out of Premium ad buys by combining the power of insights with impactful Facebook homepage placements.

Action-based targeting and reporting

Reach and understand users based on specific real-time actions taken, like Read, Listen, Watch, Check-In, and more.

 


 

Facebook Preferred Marketing Developer

With a Facebook badge in both Ads and Insights, Compass Labs is quick to demonstrate value-added capabilities in response to Facebook releases, giving our customers full access to all of the latest Facebook marketing solutions.

Campaign Management

Compass Labs takes the guesswork, unpredictability and complexity out of Facebook advertising and replaces it with simple yet sophisticated campaign management tools, providing both peace-of-mind and efficiencies that benefit your bottom line.


 

Here’s a glimpse of the sophisticated controls and benefits you get with CLIQ Ads Manager:

  • Campaign optimization – optimization toward best performing audiences, ad formats and placements, ensuring optimal campaign performance
  • Real-time bid price optimization – auto adjustment of bids ensures you pay what’s necessary and nothing more, saving both time and money
  • Multivariate creative testing – compares thousands of ad permutations and optimizes toward best performing placements
  • Social behavior based Interest Cluster generation – build ideal targets based on audience behaviors and actions, and conveniently save these targets to re-use or edit later
  • Rule generator – pre-set campaign rules, like daily spend caps, and receive auto-generated email alerts when performance changes or milestones are reached
  • Creative library – easily manage all your creative assets.  Our bulk image upload is a huge time saver
  • Client-ready reports – dynamically build client-ready performance reports that you can download as csv and jpg formats to wow your client or boss

Download the Ads Manager one-sheet to learn more.

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Introducing The Social Advertising Optimizer:

Boost social ROI by optimizing campaigns based on multiple real-time objectives, including engagement, direct response and customer acquisition!

Contact sales to learn more

Actionable Insights

An infinite focus group!

Success is measured by more than fan and follower growth: if your social efforts are working, you should be learning just as much about your audience as they are learning about you.  CLIQ Ads Manager turns your Facebook ads into insights-gathering weapons that tell you about the types of people who are actually clicking and engaging with your ads.  Ads Manager instantly extracts data about your most valuable customers so you can learn who is interacting with your ads, and when and how much they are engaging.

Go beyond the click and gain insight into trends affecting your business and ad performance:

  • Who are your best customers
  • Who are your brand advocates
  • How do customers feel about your brand and its competitors
  • What’s top-of-mind with your customers and your competitors' customers
  • What customer segments are ripe for engagement or conversion
  • Where you can find these consumers online and off-social – favorite websites, TV shows, YouTube clips
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“CLIQ Ads Manager's ability to precisely target our audience and consistently deliver the right fans has greatly improved the efficiency, effectiveness and success of our Facebook advertising."  - Joey Bergstein, CMO, Seventh Generation

How It Works

The Science Behind Intelligent Social Advertising

When you picture a room full of scientists, your first thought may not be penetrating the world of social media. But Compass Labs underpinnings are solid science - Natural Language Processing, Artificial Intelligence and Predictive Analytics - science that enables a totally new level of insight into what social media users are actually talking about as they click on ads. It's like X-Ray glasses for your Facebook campaign. Watch and learn how this works.

 

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CLIQ Ads Manager's sophisticated, yet simple to use, dashboard makes it easy to deploy, manage and optimize your Facebook ad campaigns. Its robust campaign management tools provide both efficiencies that benefit your bottom line and peace-of-mind that your campaign will achieve optimal performance.