Compass Labs Announces “The Social Advertising Optimizer” for Enhanced Facebook ROI and Customer Acquisition
CLIQ Ads Manager Customers Can Now Effectively Optimize Campaigns Based On Multiple Real-Time Objectives
SAN JOSE, CA – May 15, 2013 – Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced “The Social Advertising Optimizer,” a dynamic campaign enhancement solution that allows marketers to achieve specific user conversions and increased ROI from their Facebook advertising efforts. The solution strategically and automatically manages bids and ads in real-time to achieve a variety of campaign goals, including content engagement and direct response. Its ability to adjust campaign parameters based on multiple weighted actions per campaign allows advertisers to achieve fine-tuned, Facebook-specific marketing goals, as well as more effectively tie Facebook conversions to ROI through customer acquisition.
When you picture a room of scientists, your first thought may not be penetrating the world of social media. But Compass Labs underpinnings are solid science - Natural Language Processing, Artificial Intelligence and Predictive Analytics - science that enables a new level of insight into what consumers are talking about as they interact with brands on social. Learn more About Us.
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