Press Release
Compass Labs and ShopIgniter Join Forces to Increase Customer Engagement and Advertiser ROI Across Facebook
Precisely Targeted Rich Media Posts Boost Advertiser Success and Customer Loyalty
SAN JOSE, CA – May 6, 2013 – Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced its partnership with ShopIgniter, the company that is transforming how brands advertise to social + mobile consumers. The alliance combines Compass Labs’ actionable audience insights and unique interest targeting capabilities with ShopIgniter’s innovative social rich media campaigns to effectively reach, engage and convert desired Facebook audience segments at scale. Marketers can now efficiently deploy and optimize highly relevant and interactive placements across mobile and desktop to stimulate product discovery, lead generation, audience engagement and brand awareness.
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