Compass Labs and ShopIgniter Join Forces to Increase Customer Engagement and Advertiser ROI Across Facebook
Precisely Targeted Rich Media Posts Boost Advertiser Success and Customer Loyalty
SAN JOSE, CA – May 6, 2013 – Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced its partnership with ShopIgniter, the company that is transforming how brands advertise to social + mobile consumers. The alliance combines Compass Labs’ actionable audience insights and unique interest targeting capabilities with ShopIgniter’s innovative social rich media campaigns to effectively reach, engage and convert desired Facebook audience segments at scale. Marketers can now efficiently deploy and optimize highly relevant and interactive placements across mobile and desktop to stimulate product discovery, lead generation, audience engagement and brand awareness.
When you picture a room of scientists, your first thought may not be penetrating the world of social media. But Compass Labs underpinnings are solid science - Natural Language Processing, Artificial Intelligence and Predictive Analytics - science that enables a new level of insight into what consumers are talking about as they interact with brands on social. Learn more About Us.
News: 05/17/2013: Wherefore Art Thou, J. Peterman? The Quest for Social Engagement
MarketingProfs: Wherefore Art Thou, J. Peterman? The Quest
for Social Engagement