Compass Labs Unveils Complete Conversion Tracking and Measurement Solution
Marketers Can Now Better Manage Performance Campaigns on Social and Determine the Lifetime Value of Customers
SAN JOSE, CA – March 27, 2013 – Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced its Facebook certified Conversion Tracking and Measurement solution, which measures customer conversions based on both impressions and clicks all the way through the conversion funnel, allowing marketers to better understand the path taken leading to a conversion, determine lifetime value of customers, and increase social ROI. Compass Labs’ Conversion Tracking and Measurement solution is linearly scalable, currently serving tens of billions of ad impressions across 10 countries worldwide.
Compass Labs Announces Devavrat Shah as New Advisor
SAN JOSE, CA — March 21, 2013 — Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced that Devavrat Shah, currently a Jamieson career development associate Professor with the department of electrical engineering and computer science at MIT, where he has been teaching since 2005, has joined their Advisory Board. Mr. Shah is a member of the Laboratory for Information and Decision Systems (LIDS) and Operations Research Center (ORC). His research focus is on complex networks analysis and large-scale statistical inference, recently developing an algorithm to predict Twitter trending topics hours before Twitter’s own algorithm, providing a new technique for analyzing fluctuations in data over time.
When you picture a room of scientists, your first thought may not be penetrating the world of social media. But Compass Labs underpinnings are solid science - Natural Language Processing, Artificial Intelligence and Predictive Analytics - science that enables a new level of insight into what consumers are talking about as they interact with brands on social. Learn more About Us.
News: 05/17/2013: Wherefore Art Thou, J. Peterman? The Quest for Social Engagement
MarketingProfs: Wherefore Art Thou, J. Peterman? The Quest
for Social Engagement