Compass Labs Unveils CLIQ Social Intelligence, a Social Marketing Platform that Provides Brands Actionable Insights on Audience, Owned and Earned Media Strategies
Seventh Generation and Naked Communications Among the First Wave of Customers to Leverage the Robust Brand Performance, Content and Campaign Intelligence
SAN JOSE, CA — November 15, 2012 — Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced the launch of CLIQ Social Intelligence, a software solution that provides marketers and advertisers with access to an unprecedented level of data and analytics around a brand’s social presence and performance on Facebook® and Twitter. CLIQ Social Intelligence provides robust audience intelligence, including customer interests and media preferences, trends in awareness and engagement, as well as guidance on owned, earned and paid media strategies. Because a comprehensive understanding of one’s competitive position is a significant brand KPI, CLIQ Social Intelligence also tracks a brand’s competitors to help marketers and agencies effectively target and speak to current and prospective customers.
When you picture a room of scientists, your first thought may not be penetrating the world of social media. But Compass Labs underpinnings are solid science - Natural Language Processing, Artificial Intelligence and Predictive Analytics - science that enables a new level of insight into what consumers are talking about as they interact with brands on social. Learn more About Us.
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