Facebook announced this week that it will now allow its Ads API partners to buy and sell its premium ads. These ads appear on the right-hand side and desktop and mobile newsfeeds of users’ Facebook homepages. These are the most noticeable, memorable, and engaging placements on Facebook.
As a Facebook Ads API partner, Compass Labs is thrilled to support premium ad placements on Facebook. Our ability to precisely target engaged audiences and extract actionable insights based on users’ real-time interests, actions and behaviors enables agencies and brands to get more value out of their premium ad buys. By bringing the power of insights to these already impactful placements, Compass Labs is able to better target and optimize our clients' premium placements to maximize their social media campaign performance.
“We are excited to support premium ad placements on Facebook," said Compass Labs' CEO, Dilip Venkatachari. "Advertisers can now get more out of premium ad placements by leveraging Compass Labs' precision targeting and actionable insights capabilities. Premium ad placements perform up to ten times better than standard ads. Using Compass Labs’ distinctive capabilities, advertisers can now better integrate premium ads with other campaign strategies and deliver superior results."
For more information about Facebook’s Premium Ad Placements, go here.
When you picture a room of scientists, your first thought may not be penetrating the world of social media. But Compass Labs underpinnings are solid science - Natural Language Processing, Artificial Intelligence and Predictive Analytics - science that enables a new level of insight into what consumers are talking about as they interact with brands on social. Learn more About Us.
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