Compass Labs Joins Facebook® Preferred Marketing Developer Program
by Rachel Serpa
We at Compass Labs are proud to announce we are part of the official Facebook® Preferred Marketing Developer Program. The Preferred Marketing Developer Program (PMD) serves to better represent the various technologies in the Facebook ecosystem and to recognize companies that develop holistic solutions. Compass Labs has a PMD badge for Ads, signifying our focus around advanced ad creation, campaign management and reporting capabilities. Among the value-added capabilities provided to qualify for the Ad badge are multivariate creative testing and target segmentation, auto bid optimization, customized reporting and conversion tracking. Compass Labs was chosen through a highly selective process based on its ability to continuously provide clients with a more scientific, effective and efficient way to advertise, manage campaigns and provide customer insights across Facebook.
“We are pleased to announce that Compass Labs is part of the official Facebook Preferred Marketing Developer Program,” said Dilip Venkatachari, CEO of Compass Labs. “This program validates that our proprietary social ad platform CLIQ, built to leverage the Facebook Ads and Insights APIs, is effective at making Facebook advertising easier to execute, manage and measure for agencies and brands.”
When you picture a room of scientists, your first thought may not be penetrating the world of social media. But Compass Labs underpinnings are solid science - Natural Language Processing, Artificial Intelligence and Predictive Analytics - science that enables a new level of insight into what consumers are talking about as they interact with brands on social. Learn more About Us.
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