Internet Week: Compass Labs Presents at OMMA Social in NYC
by Molly Glover Gallatin
Today Sumant Yerramilly, who oversees product development for our CLIQ social ad platform, presented at OMMA Social in NYC. Joining him on stage was our client, Crystal Zheng, Digital Media Supervisor for MME. Sumant addressed how to get the most out of social media advertising, highlighting Facebook best practices. Crystal took the audience through the launch of Febreze Carpet Care on Facebook and the strong results they were able to achieve using CLIQ.
When you picture a room of scientists, your first thought may not be penetrating the world of social media. But Compass Labs underpinnings are solid science - Natural Language Processing, Artificial Intelligence and Predictive Analytics - science that enables a new level of insight into what consumers are talking about as they interact with brands on social. Learn more About Us.
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