Press Release

Compass Labs Announces “The Social Advertising Optimizer” for Enhanced Facebook ROI and Customer Acquisition

CLIQ Ads Manager Customers Can Now Effectively Optimize Campaigns Based On Multiple Real-Time Objectives

SAN JOSE, CA – May 15, 2013 – Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced “The Social Advertising Optimizer,” a dynamic campaign enhancement solution that allows marketers to achieve specific user conversions and increased ROI from their Facebook advertising efforts. The solution strategically and automatically manages bids and ads in real-time to achieve a variety of campaign goals, including content engagement and direct response. Its ability to adjust campaign parameters based on multiple weighted actions per campaign allows advertisers to achieve fine-tuned, Facebook-specific marketing goals, as well as more effectively tie Facebook conversions to ROI through customer acquisition.

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Press Release

Compass Labs and ShopIgniter Join Forces to Increase Customer Engagement and Advertiser ROI Across Facebook

Precisely Targeted Rich Media Posts Boost Advertiser Success and Customer Loyalty

SAN JOSE, CA – May 6, 2013 – Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced its partnership with ShopIgniter, the company that is transforming how brands advertise to social + mobile consumers. The alliance combines Compass Labs’ actionable audience insights and unique interest targeting capabilities with ShopIgniter’s innovative social rich media campaigns to effectively reach, engage and convert desired Facebook audience segments at scale. Marketers can now efficiently deploy and optimize highly relevant and interactive placements across mobile and desktop to stimulate product discovery, lead generation, audience engagement and brand awareness.

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Press Release

Compass Labs Unveils Complete Conversion Tracking and Measurement Solution

Marketers Can Now Better Manage Performance Campaigns on Social and Determine the Lifetime Value of Customers

SAN JOSE, CA – March 27, 2013 – Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced its Facebook certified Conversion Tracking and Measurement solution, which measures customer conversions based on both impressions and clicks all the way through the conversion funnel, allowing marketers to better understand the path taken leading to a conversion, determine lifetime value of customers, and increase social ROI. Compass Labs’ Conversion Tracking and Measurement solution is linearly scalable, currently serving tens of billions of ad impressions across 10 countries worldwide.

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Press Release

Compass Labs Announces Devavrat Shah as New Advisor

SAN JOSE, CA — March 21, 2013 — Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced that Devavrat Shah, currently a Jamieson career development associate Professor with the department of electrical engineering and computer science at MIT, where he has been teaching since 2005, has joined their Advisory Board. Mr. Shah is a member of the Laboratory for Information and Decision Systems (LIDS) and Operations Research Center (ORC). His research focus is on complex networks analysis and large-scale statistical inference, recently developing an algorithm to predict Twitter trending topics hours before Twitter’s own algorithm, providing a new technique for analyzing fluctuations in data over time.

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Press Release

Compass Labs Unveils CLIQ Social Intelligence, a Social Marketing Platform that Provides Brands Actionable Insights on Audience, Owned and Earned Media Strategies

Seventh Generation and Naked Communications Among the First Wave of Customers to Leverage the Robust Brand Performance, Content and Campaign Intelligence

SAN JOSE, CA — November 15, 2012 — Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced the launch of CLIQ Social Intelligence, a software solution that provides marketers and advertisers with access to an unprecedented level of data and analytics around a brand’s social presence and performance on Facebook® and Twitter. CLIQ Social Intelligence provides robust audience intelligence, including customer interests and media preferences, trends in awareness and engagement, as well as guidance on owned, earned and paid media strategies. Because a comprehensive understanding of one’s competitive position is a significant brand KPI, CLIQ Social Intelligence also tracks a brand’s competitors to help marketers and agencies effectively target and speak to current and prospective customers.

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Press Release

Compass Labs' Sumant Yerramilly Selected as Winner of Direct Marketing News' 2012 40 Under 40 Awards

SAN JOSE, CA — November 1, 2012 — Compass Labs, the science behind intelligent social media advertising, today announced that Sumant Yerramilly, their general manager of platform products, has been selected as a winner of the prestigious 2012 Direct Marketing News 40 Under 40 Awards. The members of the 2012 Direct Marketing News 40 Under 40 winners represent the most influential and accomplished young talent in marketing.

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Press Release

Compass Labs Showcases Social Advertising Solutions at Pivot Conference 2012

Two Month Campaign for Pivot Conference Leads to 130 Percent Increase in Facebook Fans

SAN JOSE, CA — October 15, 2012 — Compass Labs, the science behind intelligent social media advertising, today announced that they will showcase results from Pivot's Facebook campaign managed by the Compass Labs IQ (CLIQ™) platform via live video stream at Pivot Conference, which is being held in New York City on October 15 and 16. The goal of the campaign was to harness the power of CLIQ audience intelligence and precision targeting to identify Pivot's most desirable audience segments, reach users ripe for conversion and engage current and new Fans.

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Press Release

Compass Labs First to Integrate Facebook's Sponsored Results Ads into Its CLIQ Social Media Platform

Advertisers Can Now Optimize Media Placement Based on User Searches

SAN JOSE, CA — August 29, 2012 — Compass Labs, the science behind intelligent social media advertising, today announced the availability of Facebook’s Sponsored Results ads in its CLIQ™ social advertising platform. Utilizing sponsored results ads gives advertisers and brands the ability to place ads within Facebook’s search results bar, a highly engaging and frequently used Facebook feature, to drive awareness and traffic to apps, pages and places. Sponsored results can be targeted to users based on demographic specifications like gender and age, as well as targeted to appear alongside specific search results.

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Press Release

Compass Labs Finds that Facebook's New View Tag Capability Allows Significant Performance Optimization of Acquisition Focused Campaigns

Brands Can Now Know What's Driving Conversions

SAN JOSE, CA — July 26, 2012 — Compass Labs, the science behind intelligent social media advertising, today announced the availability of Facebook attribution measurement features in its CLIQ^TM social advertising platform. CLIQ’s support of Facebook’s view tags for Premium and Marketplace ads enables advertisers to attribute conversions to impressions served, not just clicks. By more effectively attributing conversions, advertisers can better understand their audience, the average time between exposure and conversion and then optimize ads to maximize performance.

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Press Release

Compass Labs’ Intelligent Social Advertising Solution Recognized by Facebook and Joins Preferred Marketing Developer Program

SAN JOSE, CA—April 19, 2012— Compass Labs, the science behind intelligent social advertising, announced today that they are part of the new Facebook® Preferred Marketing Developer Program (PMD). The PMD program officially launched today, in order to better represent the various technologies in the Facebook ecosystem and to recognize companies that develop holistic solutions. The mission of the PMD program is to help developers build products that make social marketing easier and more effective.

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Press Release

Compass Labs Secures $6M in Funding from New Enterprise Associates (NEA) and Presidio Ventures.

Advertising Technology Company to Utilize Funding to Invest in Product Development for Social Media Advertising Platform

SAN JOSE, CA – February 16, 2012 – Compass Labs, the science behind intelligent social media advertising, announced today that it has secured $6 million in funding from New Enterprise Associates (NEA) and Presidio Ventures. Compass Labs will leverage the funding to further invest in the Compass Labs IQ (CLIQ) social media advertising platform, increase sales and marketing efforts and expand into international markets.

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Press Release

Compass Labs Announces New Version of CLIQ Social Media Advertising Platform.

Enhanced Update Makes Targeted, Scalable Social Media Ad Campaigns Easy to Execute and Measure for Agencies and Their Brands

SAN JOSE, CA – February 8, 2012 – Compass Labs, the science behind intelligent social media advertising, today announced a major update to its CLIQ platform. This new version will make social media ad campaigns easier to create, deploy, manage and measure for agencies and brand marketers. Building on its market-leading technology to impact and engage social media users across Facebook, Twitter and LinkedIn, CLIQ, which is available both as a self-serve or fully managed solution, now integrates social advertising campaign rules as well as fan and follower page and competitor analytics.

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Press Release

Compass Labs Selected by AlwaysOn as an OnMedia Top 100 Winner.

Recognized for creating new opportunities in marketing, branding, advertising, and publishing.

San Jose, CA – February 7, 2012 – Compass Labs, the science behind intelligent social advertising, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners.  Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Compass Labs was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

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Press Release

Compass Labs Adds Active Consumer Preference Insights to Social Media Advertising Platform

ACPI Modeling Gives Marketers and Agencies Ability to Quickly Understand and Extract Insights and Patterns in Customer’s Social Media Behaviors

SAN JOSE, CA – JANUARY 12, 2012– Social advertising technology company Compass Labs announced today that it has added Active Consumer Preference Insights (aCPI) Modeling to its proprietary advertising platform. The move advances Compass Labs’ IQ platform, CLIQ, to a new level of performance and further establishes the company as a leader in the science behind smarter social advertising.

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Press Release

Compass Labs Reshapes Executive Suite With Industry Veterans.

Company Names Three New Vice Presidents as Growth Continues to Exceed Projections

SAN JOSE November 8, 2011 – Compass Labs, the creator of social advertising technology that extracts insights and value from social content, announced two key new hires today to help support its growing capabilities. Capitalizing on the availability of the Compass Labs IQ platform (CLIQ) and the continued advertising sales growth trajectory of the company, Molly Glover Gallatin and Ananth Nagarajan joined the company as vice president, marketing and vice president, engineering, respectively. Compass Labs' Kevin Weafer was also promoted to vice president, sales.

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Press Release

Compass Labs Transforms Social Advertising into Ongoing Dialogue with Customer.

Platform delivers superior return on investment for advertisers on social networks and provides unmatched, actionable insights into social audiences

San Jose – September 21, 2011 – Compass Labs, the creator of social advertising technology that extracts insights and value from social content, today announced the availability of the Compass Labs IQ platform (CLIQ). As social media usage continues to explode, CLIQ takes social advertising to the next level, arming agencies and advertisers with the ability to precisely target their audiences on Facebook, Twitter and other social networks and social applications, optimize the execution of their campaigns and gain actionable insights into their best customers.

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Press Release

Social Media Advertising Expert Dilip Venkatachari Invited to Speak at Under the Radar

SAN JOSE, CA--(Marketwire - November 9, 2010) - Compass Labs, a social marketing optimization company, today announced that CEO and co-founder Dilip Venkatachari will present on behalf of the company at Under the Radar on November 12 in Mountain View, CA. Venkatachari will introduce Compass Labs to the Under the Radar audience during the "Advertising and Marketing" session at 11:30 AM and will address how the company's real-time precision targeting technology is changing the advertising and marketing landscape.

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Press Release

Compass Labs Partners With Echofon to Power Precision Targeted Advertising Across Mobile and Desktop Applications

Partnership Marks Introduction of Compass Labs' Unique Purchase Intent and User Interest Based Ads Targeting Capabilities to Mobile Apps, Solidifying Leadership as the Premier Social Targeting Technology Company

SAN JOSE, CA--(Marketwire - September 22, 2010) - Compass Labs, a social targeting technology company, today announced a partnership with Echofon, a suite of Twitter applications for the iPhone, Mac and Firefox, where Compass Labs will serve highly relevant and targeted ads to Echofon's desktop and mobile applications. For the first time, Echofon users will see advertising which is extremely relevant to their current needs and interests -- an innovation made possible by Compass Labs' intent extraction technology. 

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Press Release

Compass Labs Announces Launch of Information Widget and Availability of Ads Targeting for Seesmic's New Desktop Platform.

Partnership Enables Unique Capabilities for Social Media Users, Developers and Advertisers

SAN JOSE, CA--(Marketwire - September 9, 2010) -  Compass Labs, a social targeting technology company, today announced the launch of its new consumer widget, and the availability of their precision ads targeting capability, for the new Seesmic Desktop Platform.

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Press Release

Compass Labs Secures $5 Million in Venture Funding to Continue Growth

SAN JOSE, CA--(Marketwire - July 20, 2010) -  Compass Labs, a real-time social precision targeting company, today announced that the company has secured $5 million in their recent round of fundraising from firms NEA and Triple Point Capital as well as individual investors, such as Jim Clark, among others. The funds will be dedicated to continued product and sales infrastructure development in the rapidly developing social e-commerce and advertising space.

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Press Release

Compass Labs Launches at TechCrunch Disrupt Startup Battlefield

Advertisers Offered New Way to Join the Conversation With Consumers by Leveraging Social Media Content for More Accurate and Timely Ad Targeting

NEW YORK, NY--(Marketwire - May 25, 2010) -  As part of the TechCrunch Disrupt Startup Battlefield, Compass Labs today announces their official launch and the general availability of their real-time precision targeting technology, enabling advertisers, e-commerce merchants and brands to effectively harness the power of social media to target potential buyers at the exact moment they are contemplating a purchase.

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